This is a big breakthrough to the motorcycle industry in India as the co-founder of Classic Legends, Boman Irani, has recently been awarded the ownership of the famous Yezdi trademark. This win will be a historic moment in not only the history of the company, but also upon the minds of millions of motorcycling lovers in India whose minds have been filled with nostalgia, heritage and adventure since associating the Yezdi name with such.
The trademark war was a long-standing one that involved ownership disputes and legal issues. However, in the same breath with the ultimate decision having been in the favor of Irani, Yezdi will now embark on a new journey with a more legitimate and consistent brand image.
An Old Brand With a Strong Emotional Support.
Yezdi is not only a brand of motorcycles but it is a feeling to many Indian riders. Bicycles such as the Yezdi Roadking, Classic and Monarch used to be a symbol of roughness and durability. In the 1970s-90s, such motorcycles have become commonplace, both on the rural roads and in police departments and other long-range rides.
In the year 2022, when Classic Legends reintroduced the brand, it was welcomed with excitement as fans could see modern iterations of the popular machines. However, the recovery did not happen without troubles. This was one of the greatest challenges that Yezdi had to face because his legal status was marred by a trademark dispute. There was uncertainty in branding, marketing and even investor confidence.
Today, when Boman Irani succeeds in owning the trademark, the brand can finally get out of the legal troubles.
The Trademark Victory-Meaning.
This victory ends years of legal wrangling on the issue of who rightfully owns the Yezdi name. Since Boman Irani is now the owner of the legal rights, a number of positive results are anticipated:
A Good and well known brand name.
The firm will now be assured to use Yezdi trademark in all its platforms without any fear of court reprisal.
Better Marketing & Expansion
Brand campaigns may be rejuvenated, dealership support may be reinforced and expansion plans may go on without roadblocks.
Growth in Investor and Customer Confidence.
An investor, partner and customer will be more attracted to a brand that is legally secured.
Liberty to introduce New Models without Challenges.
The iconic Yezdi branding can be used in the future motorcycles without legal problems.
It is not just a win, but a win on strategy.
Classic Legends Investment in Heritage Brands.
Classic Legends is a Mahindra-supported enterprise that was established to revive the retro brands of motorcycles in India. The success of Jawa and the revival of Yezdi have demonstrated that the company will not only maintain its legacy and add modern engineering and technology.
Boman Irani, the son of Rustom Irani–the owner of Ideal Jawa–is personally attached to the name of Yezdi. To him, the decision to revive the brand is not merely a business move, but also a sentimental journey to pay tribute to his legacy of his family.
The acquisition of the trademark supports this mission and makes sure that Yezdi will not be sold to someone who does not care the most about its heritage.
The Future of Yezdi Motorcycles?
The removal of the legal barriers will see Classic Legends hasten the growth of the brand. The following is what the future can bring:
New Motorcycle Launches
A revised Roadster, Scrambler and Adventure – perhaps with:
Better engines
Refined performance
Improved technology
New colors & variants
A Bigger Dealer Network
The brand is no longer under any legal uncertainty and can therefore aggressively grow its dealership presence in India.
Bigger Marketing/ Community Building.
Athletic clubs and ride events plus heritage-based marketing campaigns might receive a new impulse.
Export Possibilities
Classic Legends may think of exporting Yezdi motorcycles to the foreign markets where retro-modern motorcycles are also demanded.
Greater Competitiveness with Royal Enfield.
Having a better identity, Yezdi will be able to compete with Royal Enfield, Triumph and Hero-Harley in the mid-weight segment.
The reason this is important to Riders and Enthusiasts.
This win brings hope to a good number of lovers of motorcycles. At the moment of revamped relaunch of the brand, riders liked the bold styling, good performance, and retro vintage feel of the brand. However, the legal tussle had provided some uncertainty. Now, with ownership secured:
Riders are able to invest on Yezdi bikes.
Communities of fans are able to become stronger.
The brand will be able to concentrate on innovation and not in legal battles.
It is a victory to the whole motorcycling fraternity.
Final Thoughts
With the success of Boman Irani in acquiring the Yezdi trademark, it is a new start of what has been considered as one of the most famous motorscycle brand in India. Having legal clarity, high emotional value, and a great support of Classic Legends, Yezdi is now in a better position to grow, innovate and inspire a new generation of riders.
This is not merely a milestone of winning a law case, but a legacy to be kept, a heritage to celebrate, and a highway to an exciting and big adventure of Yezdi motorcycles.